Sometimes, without even knowing it, we make assumptions about a company and its business model. It's kind of like typecasting an actor, like how ever since the Matrix Trilogy the only movies Keanu Reeves can get are sci-fi flicks that feature some sort of alternate reality or alien invasion. It's important to keep up with financial news and press releases in order to ensure that you don't miss out on information that could lead you to a lucrative investment.
In addition, when you are preparing to invest, make a list of companies that you are interested. One of the first things you should do with this list is visit websites for companies that conduct a business that you don't total understand. You should never invest in a company whose business model you don't understand.
Three companies that I have decided to shed light on are Intel, Whirlpool, and Xerox.
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